About ath Power
Who We Are
Based in Boston and Washington, D.C., ath Power is the premier provider of customer experience solutions for the financial services industry. We are the all-in-one resource for audit and mystery shop study, surveys, market research, employee development and strategic brand planning. Today, ath Power owns the largest database of financial services field representatives in the Nation, and executes more proprietary banking audits than anyone in the industry. We support North America’s largest financial institutions while also catering to numerous community and regional banks. For nearly two decades, these industry-leading organizations have turned to ath Power to deliver increased sales results and heightened customer service — the cornerstones of differentiation in a crowded marketplace.
Our Solution
ath Power offers a broad range of fully customizable research-to-action solutions that provide tangible results. We bring our clients full-circle through assessing their needs and objectives, aligning their vision with a strategy, and ultimately, achieving their business goals by utilizing our insightful analysis and actionable recommendations.
Our programs are always tailored to our client’s specific needs and scaled accordingly. We work with our clients to determine which programs will yield the best results. They can range from discrete surveys and competitive analyses, to large, ongoing shop studies and employee training initiatives. We help clients meet their business goals by providing the critical information needed to understand the voice of the customer as well as strategic and insightful recommendations to take their business to the next level. Ultimately, we strive to help financial institutions grow organically by increasing sales and maintaining consistent, exceptional customer service across all delivery channels.
Our Mission
ath Power’s philosophy remains the same for every client, regardless of a program’s size, scope, or schedule. Our goal is to enable every client to overcome their challenges within the highly competitive financial services marketplace. Ultimately, we want to help our customers build brand loyalty and increase their profitability, performance and market share. We strive to reach these goals by providing unparallelled service along with:
- Highly customized solutions (instead of canned programs)
- An expert team of financial marketing consultants with extensive market knowledge and strong analytical problem-solving capabilities
- Industry best-practices, normative data, and benchmarking capabilities
- Industry-leading online reporting and delivery systems
- Professional-grade technology for the most robust analysis power available
- Proven accomplishments in creating action from program results
- Effective communication of client programs throughout each level of the organization
- An unmatched track record of client success
